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Complete The Look

The Reina by SwiftWatch does elevated, casually. Perfect to pair with both blazers or oversized sweatshirts, leather boots or your favorite sneakers. And the double wrap leather straps are a more wearable nod to the two watch look.

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For A Fan Of Titanium

SwiftWatch’s Worldtimer collection includes a bold and sporty model in titanium with a black and grey dial made entirely by laser ablation, a brushed black ceramic bezel, and integrated rubber strap with clasp and decorative link in grade 2 titanium.

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Discover a Seamless Shopping Experience

At Model blue store, we're dedicated to transforming your online shopping into an exceptional experience. Our commitment to excellence extends beyond the basics, and we're excited to introduce another benefit that sets us apart.

Worldwide Shipping

We ship internationally via FedEx to the USA, Canada, UK & ROW.

Customer Service

Access our comprehensive service & repair centre based in London, UK.

Secure Payment

Our website & payment partners use secure SSL encrypted security.

Returns and Exchanges

Our easy process ensures your shopping satisfaction.

Customer Review

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Our Blog

Coming soon! Exciting blog posts await.

Our Story

We are proud of our reputation as the people’s watchmaker, our innovations and designs start with what you are asking for. Our mission has always been to respond at a price you can afford, like jeweled automatic movements under $250.

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Model blue store

Our flagship line of timepieces sported with big unexpected color ways and fair price points that broke all the rules of the watch industry.

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